In some cases, this spawns entirely new industries, but most blue oceans emerge when a company pushes the boundaries of an existing industry. Competitive or market competing strategy is today designed around how to occupy red oceans by contrast blue ocean or market creating strategy is about how to create and capture unknown markets where demand is created rather than fought over. Companies strive to outperform rivals and grab a bigger share of existing demand, and as the space gets crowded fierce competition turns the water bloody. Red oceans represent existing industries and markets by industry boundaries and the rules of competition are well defined. The theory behind BOS is that the business universe consists of two kinds of markets: (1) Red Oceans and (2) Blue Oceans.
And while many still pose critical questions such as whether this book and its related ideas are descriptive rather than prescriptive, or if the authors’ said examples of successful innovations, as explained from their Blue Ocean perspective are nothing but personal interpretation of success through their lenses - I happen to be a believer in the Blue Ocean Strategy and have applied its principles successfully in one of my previous ventures. They allege that there are strategic moves that create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Chan Kim and Renée Mauborgne, professors at INSEAD. Blue Ocean Strategy (BOS) is a book published in 2004 (revised in 20) written by W.
0 kommentar(er)
